London, UK
+44 20 7946 0958
Mon-Fri: 9:00-18:00 GMT

Cookie Policy

This Cookie Policy explains how Brainfocusfuel Ltd uses cookies and similar technologies on our website to enhance your browsing experience and provide personalized content.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. These files contain information about your browsing behavior and preferences, which helps websites provide a more personalized and efficient user experience.

When you visit Brainfocusfuel, we may place cookies on your device to remember your preferences, analyze how you use our site, and deliver relevant content and advertisements. Cookies do not contain personally identifiable information and cannot harm your device.

Key Cookie Facts

  • 1

    Small Data Files

    Typically 2-4KB in size, stored locally on your device

  • 2

    Domain Specific

    Each website can only access its own cookies

  • 3

    Time Limited

    Have expiration dates ranging from session to several years

Types of Cookies We Use

We use different types of cookies to provide various functionalities and improve your experience on our platform.

Essential Cookies

These cookies are necessary for the website to function properly. They enable basic features like page navigation, access to secure areas, and shopping cart functionality.

Lifespan: Session cookies (deleted when browser closes)
Examples: Authentication tokens, security tokens, shopping cart data

Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often. This data helps us improve our site's performance and user experience.

Lifespan: 1-2 years
Examples: Google Analytics, page load times, error tracking

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and personalized content recommendations.

Lifespan: Up to 1 year
Examples: User preferences, language selection, recently viewed products

Marketing Cookies

These cookies are used to track visitors across websites to display relevant advertisements and measure the effectiveness of marketing campaigns.

Lifespan: 30 days to 2 years
Examples: Google Ads, Facebook Pixel, retargeting campaigns

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously, helping us improve our services.

Lifespan: 2 years
Examples: Google Analytics, Adobe Analytics, heat mapping tools

Session Cookies

Temporary cookies that are deleted when you close your browser. They are essential for maintaining your session while navigating through different pages.

Lifespan: Until browser is closed
Examples: Shopping cart contents, login status, form data

Third-Party Cookies

We work with trusted third-party service providers who may place cookies on your device when you visit our website. These third parties include:

Analytics Providers

Google Analytics: Helps us understand how visitors use our website, including page views, time spent on pages, and traffic sources. This data is aggregated and anonymous.

Cookie names: _ga, _ga_*, _gid, _gat

Marketing Platforms

Google Ads & Facebook: Enable us to show you relevant advertisements based on your interests and browsing behavior on our site and other websites.

Cookie names: _gcl_au, _fbp, fr

Content Management

CloudFlare & CDN Services: Help improve website performance and security by caching content and protecting against cyber attacks.

Cookie names: __cf_bm, cf_clearance

Third-Party Data Usage

Data Protection

All third-party partners are bound by strict data protection agreements and must comply with GDPR and other privacy regulations.

Limited Sharing

We only share aggregated, non-personally identifiable information with third parties for analytics and marketing purposes.

Regular Audits

We regularly audit our third-party partners to ensure they maintain high standards of data security and privacy.

Managing Your Cookie Preferences

You have several options for controlling how cookies are used on your device. Below are the most effective methods to manage your cookie preferences.

Browser Settings

Most browsers allow you to control cookies through their settings. You can typically find these options in the "Settings," "Preferences," or "Privacy" section of your browser.

  • • Accept all cookies
  • • Block all cookies
  • • Block third-party cookies
  • • Delete cookies automatically when closing browser

Cookie Consent Manager

Use our built-in cookie consent manager to customize your preferences. You can change these settings at any time by visiting the "Cookie Settings" link in our footer.

Opt-Out Tools

Several industry organizations offer opt-out tools that allow you to opt out of targeted advertising from participating companies.

Browser-Specific Instructions

Chrome & Edge

  1. Click the three dots menu → Settings
  2. Navigate to Privacy and Security
  3. Click "Cookies and other site data"
  4. Select your preferred cookie settings

Firefox

  1. Click the menu button → Settings
  2. Select "Privacy & Security"
  3. Under "Enhanced Tracking Protection", choose your preference
  4. Scroll to "Cookies and Site Data" for additional settings

Safari

  1. Open Safari → Preferences
  2. Click the "Privacy" tab
  3. Select "Prevent cross-site tracking"
  4. Choose your cookie blocking preferences

Mobile Browsers

  1. Open your browser's settings
  2. Look for "Privacy" or "Security" section
  3. Find "Cookies" or "Site Data" settings
  4. Adjust your cookie preferences

Impact of Disabling Cookies

It's important to understand that disabling certain types of cookies may affect your browsing experience on our website and other sites.

Functions That May Be Limited

Login & Authentication

You'll need to log in to your account every time you visit, and personalized content may not be available.

Shopping Cart

Items in your cart may be lost when you close your browser, requiring you to add products again.

Personalization

Product recommendations, language preferences, and other personalized features won't work properly.

Website Performance

Page load times may be slower as cached content won't be available between visits.

Essential Cookies Cannot Be Disabled

Important Notice

Essential cookies are required for basic website functionality and cannot be disabled without significantly impacting your ability to use our services. These cookies do not collect personal information and are necessary for security and core functionality.

Session Management

Maintains your login session and shopping cart during your visit.

Security

Protects against fraud and unauthorized access to your account.

Load Balancing

Ensures reliable and fast website performance during high traffic.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date.

When We May Update

  • Changes in cookie technology or new privacy regulations
  • Updates to our website functionality or services
  • New third-party integrations or partnerships
  • Legal requirements or regulatory changes

Notification Process

  • Updated date prominently displayed at the top of this policy
  • Pop-up notification for first-time visitors about new cookie practices

We Recommend Regular Review

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies. Your continued use of our website after any changes constitutes acceptance of the updated policy.

Questions About Our Cookie Policy?

If you have any questions about this Cookie Policy or how we use cookies, please don't hesitate to contact us.

Contact Information

Our Address

Brainfocusfuel Ltd
125 Kingsway, Holborn
London WC2B 6NH
United Kingdom

Phone Number

+44 20 7946 0958

Email Address

[email protected]

Business Hours

Monday - Friday: 9:00 - 18:00 GMT